- This Institute provides assistance to
small scale industries in the areas of export marketing such as Training in
Export Marketing, Export Packaging, Seminars and Awareness Programmes. It
provides guidance to Entrepreneurs on potentials, prospects of products,
procedures and publication of Bulletin etc. Many of the Programmes are
conducted in Association with Industry Export Promotion Council and other
related Institutions like Indian Institution of Packaging, Director General
of Foreign Trade and Director General, Anti- Dumping. assisting the Units by
way of participation in International Trade Fairs is one of the major
important service of the Export Promotion Division.
- The Institute provides marketing
assistance to small scale enterprises through its Sub Contract Exchange (SCX)
& Vendor Development Programme. Further, Small scale Units are assisted in
registering with the National Small Industries Corporation Ltd.,(NSIC) under
the Government Stores Purchase Programme. The enlisted Small Scale Units are
eligible to apply to Government Departments and are exempted from paying
earnest money deposit and tender application costs. Further, for developing
marketing competency several programmes on sales and marketing and
consultancy are provided.
Credit Guarantee Fund Scheme
ISO 9001/14001/HACCP CertificationReimbursement Scheme
Price and Purchase
Behind Export Promotion
The capability of
Indian MSME products to compete in international markets is reflected in its
share of about 34% in national exports. In case of items like readymade
garments, leather goods, processed foods, engineering items, the performance has
been commendable both in terms of value and their share within the MSME sector
while in some cases like sports goods they account for 100% share to the total
exports of the sector. In view of this, export promotion from the small scale
sector has been accorded high priority in India’s export promotion strategy
which includes simplification of procedures, incentives for higher production of
exports, preferential treatments to MSMEs in the market development fund,
simplification of duty drawback rules, etc. Products of MSME exporters are
displayed in international exhibitions free of cost under SIDO Umbrella abroad.
Exposure to MSME Products
With a view to
rendering assistance to Small Scale Units in the field of exploring market
potential, export promotion and exhibitional publicity, the following schemes
are being implemented:-
Promotion Programmes / Measures
assistance AND EXPORT PROMOTION SCHEME
Plan Scheme ‘Training
and Manpower Development' consists of the following Components :-
• Participation in
the International Exhibitions/ Fairs.
• Training Programmes on Packaging for Exports
• Marketing Development assistance Scheme for MSME exporters (MSME-MDA)
• National Award for Quality Products.
Promotion from the small-scale sector has been accorded a high
priority in the India's export promotion strategy. Apart from the
number of incentives and facilities to small-scale exporters, the
following plan schemes are in operation for achieving growth in
Participation in the International Exhibitions/ Fairs
Office of the
Development Commissioner (Small Scale Industries) is participating
in some of the selected International Exhibitions/ Fairs since 1985.
It is purely promotional scheme to give exposure to the products of
small scale units which otherwise are not in a position to
participate in the exhibitions/ fairs at their own cost. Under the
scheme, exhibits of the selected export-worthy units are displayed
in the exhibition that provides an opportunity to MSME units in
demonstrating their capabilities before the international community.
On an average, this Office has been participating in 8-10 number of
International Exhibitions/ Fairs abroad every year and 200 MSME units
have been benefited. For confirm participation, the unit has to send
40% of space hiring charges of their booked space (min. 6 sq.mtr.)
through MSME-DIs by a DD favouring PAO (MSME), New Delhi at least one
month advance of the commencement of the event. The participating
units will also carry/ manage their exhibits (to and fro) including
custom clearance etc. If any body wants more space, they can book in
multiple of 1x3 sq.mtr. on pro-rata base and would be required to
pay on pro-rata basis.
Training Programmes on Packaging for Exports
formidable hurdle in meeting and matching the packaging requirements
of her exportable products in the markets abroad. The main objective
of scheme is to generate much needed consciousness in the industry
about the packaging problems of MSME exporters and to educate the
entrepreneurs about the latest packaging techniques and designs of
the packaging. These programmes on Packaging for Exports are
conducted since 1979 by all the field institutes in collaboration
with Indian Institute of Packaging and GS1 India (formerely EAN
India) ( A Bar Code solution provider ). The programme is of One,
Two & Three days duration and 20 to 35 existing and potential
entrepreneurs have been participating in each of the programmes. As
per instruction of IF Wing, only 50-60 percent (20 percent in NE
region and J&K) of the total cost of the programme are recovered
from the participants as participation fee. 20-25 programmes are
being conducted every year throughout the country.
Development assistance Scheme for MSME exporters (MSME-MDA)
As part of the
comprehensive policy package for MSMEs, MSME-MDA scheme has been
announced in August 2000 and came into operation w.e.f. 30 th
August, 2001. With a view to increase participation of
representatives of participating units, the provision of MSME-MDA
Scheme has been modified recently. The major changes in the earlier
scheme are as under:
(i) the Govt. of
India will reimburse the 75% of air fare by economy class subject to
upper limit of Rs.40,000/- (Rs.60,000/- for Latin American
Countries) for small manufacturing enterprises and 90% (with
corresponding absolute ceiling) for Micro manufacturing enterprises.
(ii) 60% subsidy on space rent. (iii) Subsidy of Rs. 15,000/- per
participating unit for the shipping cost of exhibits. (iv) The total
subsidy on air fare, space rent & shipping cost of exhibits will be
restricted to Rs.1.25 lakhs per unit for manufacturing enterprises
and Rs.1.50 lakhs for Micro manufacturing enterprises or actual,
whichever is less. (v) Any unit can avail of this facility only once
a year and (vi) Only one person of the participating unit would be
eligible for subsidy on air fare.
In addition, the
scheme also provide for financial assistance upto Rs. 2.00 lakhs for
Commissioning specific market studies and assistance for initiating/
contesting anti-dumping cases is available to MSME Association
limited to 50% of the total cost of Rs. 1.00 lakh whichever is less.
Provision for reimbursement of 75% of one-time registration fee paid
to GS1 India by MSME unit for adoption of Bar Coding (w.e.f. Ist
January, 2002). To avail financial assistance under the scheme,
application may be sent alongwith requisite documents etc.
National Award for Quality Products
The objectives of the
scheme are as follows :-
- To encourage
small scale industries to produce quality products conforming to
national and international standards.
- To propagate a
culture of quality consciousness amongst a vast section of Small
Scale manufacturing units.
- To instill a
sense of confidence of small industry products in the minds of
the domestic consumers and to enhance the image of Indian
products in export market.
These awards are
given on the basis of recommendation by the State/ UT Level
Selection Committee and the final selection by the National level
Selection Committee for every calendar year.